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Range About Bike Shairng On World

With the warming of the spring, the shared bicycles on the street swept away the dust of the winter and re-entered the peak season. On March 13th, ofo Xiao Huangche announced the completion of the E6-1 round of financing of 866 million U.S. dollars, Ali led the investment, Tian JV, Ant Financial and other investors. The highest single financing record of the shared bicycle industry so far has once again strained the two-month cycle of sharing bicycles.


When Zhang Jing, a Jingwei Venture Capitalist, asked “what did you want to do with this financing”, the first key word given by Deo founder and CEO Dawei was globalization. He statingly stated: In the globalization ofo is definitely a lot of investment.


Obviously, the industry’s first-of-a-kind holdings in the domestic market have elevated overseas markets to the top priority of strategic layout.


According to the first “Global Development Report on Shared Bicycles” released by the global mobile data research organization Cheetah Lab (Cheetah Global Think Tank), from September to December 2017, the weekly penetration rate of users of shared bicycles in overseas markets rose by 2440%, and the global share The number of bicycle users has increased to 227 million. In terms of market share, Chinese brands led by ofo and Mobi are leading the development of the global shared bicycle industry. Amongo's rankings in China and overseas markets rank first in the industry, far more than China’s Mobike and overseas major competitors oBike and LimeBike.


Judging from the ranking of the overseas market of the cheetah, OFO currently ranks first with a major advantage, with the latest weekly active penetration rate of 0.0187%; Mobi Weekly active penetration rate of 0.0107% ranks second, and Singapore’s shared bicycle brand oBike is 0.0106. %, ranked behind in the weakest gap of 0.0001% after Mobike. Ranked fourth and fifth were the share of Chinese cycling brand and the US shared bicycle brand LimeBike, both of which currently have a low market penetration, which is less than 1/23 of the first name ofo. It is worth mentioning that the current Harrow bicycle that has been eagerly tested in the domestic market has not yet appeared in the overseas market ranking list.


In the country, ofo and Mobba together occupy 90% of the market share of the shared bicycle market. In overseas markets, the number one ofo and the second place of Mobai are combined and currently occupy almost 70% of the global market. The share, together with the Hong Kong brand in China, has three out of the top five overseas market App brands. It is not an exaggeration to say that Chinese brands are leading and even dominate the world shared bicycle market.

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The rapid increase in the number of overseas users, coupled with the struggle of multinational brands, has enabled the rapid growth of the global market for shared bicycles. If, ofo, Mobba came to sea one year ago, and the industry was full of speculations and doubts such as “forcibly addiction” and “unsustainable”, the achievements of Chinese shared bicycles overseas have now made this global. The value of the campaign is indisputable.


In fact, if the beginning of the public bicycle system, China should be significantly later than the West. As early as the late 1990s, Europe and the United States had emerged an emerging public bicycle system. France took the lead in establishing the first large-scale public bicycle rental system in 2007, and in a few years thereafter, major cities like Beijing, Hangzhou, and Guangzhou in China were slow. Slower mature bicycle rental system. The later market development means a weaker user base, and ofo, Mobiya has invested a lot of time and resources in the early stages of its operation to cultivate user habits.


However, in addition to the model innovation, China’s sharing of bicycles, which is a slow-moving market strategy, has achieved remarkable results in overseas markets, especially in Southeast Asia and Europe. Ato, Mobihai began, the local bicycle brand oBike in Singapore had rapidly risen to the Singapore App Ranking with the advantage of locality in the first half of 2017, second only to the local largest taxi and bus software, and in European markets such as France. It is preconceived and performs well. However, after OFO and MOBILE launched their official operations in Singapore, France, and the United Kingdom, especially after the organization of the university+community layout and the deposit-free ride, oBike gradually fell from the head under the impact. Since the end of September 2017, ofo has captured the No. 1 position at oBike's home base Singapore. Since December 2017, oBike has remained third in the Singapore market.


It is also worth noting that, apart from Ofo Overseas and Mobike, ofo China is also one of the top 5 rankings in Singapore's shared cycling market. Analysis of industry insiders This is mainly related to the tide of Chinese tourists traveling to New Zealand. After tourists who used to ride in the small yellow car in the country came to Singapore, they relied on the convenience of the OFO Chinese version, driven by this market demand. China's local market penetration rate in Singapore exceeded domestic brands Gbikes and American brand LimeBike in one fell swoop, and the influence of overseas small yellow car users was evident.


In fact, the situation in Singapore is not an example. In the Southeast Asian market in Thailand and the European market in the UK, exceptofo’s overseas market share ranks first, theofo China Edition has entered the top five rankings in the local shared bicycle market. For overseas users, ofo is a quick, easy and affordable short-distance travel option. For Chinese tourists traveling overseas and thousands of Chinese living overseas, ofo is more familiar and familiar with China. Shared cycling brand.


According to Cheetah’s prediction, the number of users of shared bicycles in the world will increase to 306 million in 2019, of which the overseas market will have the largest potential for outbreaks and will have 5-10 times growth in the next two years. As Devi said, the service of sharing bicycles is convenient enough for users, can solve congestion for society, and can reduce carbon emissions for the environment. “It is a good thing. We hope that people all over the world will enjoy this. The service."

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